To launch my magazine I could offer it at a reduced rate for the first month and put a lot of money into advertising, this may create large start up costs, but these could soon be made up when people buy my magazine in following months.
For advertising I could have it advertised on social networking sites and on websites online which are used by the target audience, for example; my magazine is aimed at students of college and university mainly so I could have it advertised on social networking websites such as facebook, tumblr and twitter. But I could also advertise on clothing websites which aim towards this target audience, such as; topshop, river island and zara. This would increase the amount of people who would know my magazine was going to be coming out.
Once I have advertised the magazine I could offer it at a reduced price of £2.50 or £3 for the first month, as oppose to the £4.50. because once you get the target audience readers hooked they will come back to buy at at full price in the following months.
To keep up with technological advances I could also offer an online version of my magazine which could be available through a dedicated magazine website. This would allow people to download the magazine for a cheaper price than the actual paper copy magazine. Although the paper copy would still attract readers as it would have extra 'perks' to it, such as extended interviews and more competitions. it also gives the reader something to actually 'own' as a lot of people still want this.To further this, I could offer a magazine style app for devices such as iPod and android phones, this would give portability to the magazine, this could even be given away free with the magazine, if there was a code specially in the magazine to be used online.
For advertising I could have it advertised on social networking sites and on websites online which are used by the target audience, for example; my magazine is aimed at students of college and university mainly so I could have it advertised on social networking websites such as facebook, tumblr and twitter. But I could also advertise on clothing websites which aim towards this target audience, such as; topshop, river island and zara. This would increase the amount of people who would know my magazine was going to be coming out.
Once I have advertised the magazine I could offer it at a reduced price of £2.50 or £3 for the first month, as oppose to the £4.50. because once you get the target audience readers hooked they will come back to buy at at full price in the following months.
To keep up with technological advances I could also offer an online version of my magazine which could be available through a dedicated magazine website. This would allow people to download the magazine for a cheaper price than the actual paper copy magazine. Although the paper copy would still attract readers as it would have extra 'perks' to it, such as extended interviews and more competitions. it also gives the reader something to actually 'own' as a lot of people still want this.To further this, I could offer a magazine style app for devices such as iPod and android phones, this would give portability to the magazine, this could even be given away free with the magazine, if there was a code specially in the magazine to be used online.
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